Introducing Bob:
Introducing Mike:

Bob and Mike are happy and just bought 2 of the same websites with different domain names, both sites have video, ads where they get paid per click, and a free optin product for visitors to enter in their email address to get a free product to build their optin list for future sales….
One day bob decides to buy a million visitors from a auto traffic exchange for $50 bucks.. bob thinks he got one heck of a deal!
But what bob doesnt know is that there are 100 members on that auto traffic site and only 50 members are active and they are going
to eat up his credits and they are going to eat up his credits and views his site 20,000 times.
Bob is happy, but behind the scenes the members aren’t really interested in his site so if they
are not going to buy, click, or view his site 1 time, they are not going to do it the other 19,999 timesbut his traffic gets eaten up fast!

Now Mike.. goes to ExtremeWebsitetraffic.com and buys 3000 targeted visitors
for $60 and the traffic rate is slower but he gets 100 new subscribers and a couple orders for his product!
Bob is excited because he thinks he just had a million people view his site, but what he doesnt know is that only 50 people have visited his site
he talks to Mike and shows off his alexa stats showing that they are through the roof! Mike asks bob how many signups and sales he got… bob replies
None…..
Mike says well I got 100 new signups and a couple sales…. now bob is pissed.. so he spends more money for 3 million more visitors.. and in the background..
Bobs bandwidth is getting eaten up like candy.. so his hosting costs go up… alot….
Meanwhile… while bob is spinning his wheels on those 50 people eating up his credits…
Mike hears about a really cool service that can show his site in a fully viewable window that is non blockable from Fullpageview.com
So mike spends a few more bucks on his advertising campaign and buys some full page views and gets the geo targeting usa only visitors…
Bob still wasting his time .. decides to check elsewhere…
So he talks to mike… full page views.. thats cool.. so bob goes to X site and purchases a million more visitors that are delivered by pop ups..
for another $60…. and gets his stats link… but what bob doesnt know is there is a little known thing that every browser has…
a POP UP BLOCKER… “POP”..no view …”POP”… popup blocked… so bob gets his million pop ups blocked… again with no results….
While Mike is getting results and gets another few sales and even more signups…
Now bob talks to mike showing him his impressive tracking figures… ive gotten 4 million visitors!! says BOB… but mike asks… how many signups and sales?
Bob replies… Nothing…. not 1…damn!!
Mike then says have you tried banner ads?
Bob says yes.. I have .. lets try that!!… It has to work!!
So Mike is referred to a site his friend uses called Ewtads.com which offers unlimited ads for a year for only $99 bucks!
So he buys it… but he doesnt have a banner.. so he tells the admin there that he doesnt have one.. and they create a professional one completely free and setup everything for him!
So Mike is really happy! He starts getting impressions and click throughs and since ewtads.com owns all their sites he knows that there is no incentive to click on his ads so only real
people that are interested are clicking on his ads….
Well.. bob the competetive guy he is… decides to goto site X and order 5,000,000 banner impressions for $249.00…. he orders then the admin asks for his banner…. well bob doesnt have one
so he pays designer company “B” $79.00 to create him one… in addition the the $$ he just spent!…
Now Bob is really excited… over 5,000,000 impressions… something has to happen now.. and it does!
Bob gets his first 4 free signups…and 1 sale to his product! Bob is really excited!! Finally got some results:
but after a week… all his impressions are used up… so he has to re-order…
So he does.. hoping to get some more results….
Meanwhile… Mike has already gotten 35 more signups and 4 more sales… for his $99 bucks… so Bob comes around and asks mike… so hows it going…
Mike tells him… well not too bad… more action on my site… bob then thinks… huh.. no way.. my impressions were all used up within a week and you still have 51 weeks left.. I had to reorder..
Did you? – Mike replies… nope…. ive got 358 days left.. for my money… and you… bob thinks .. did I really just re-order at $249!

Now pondering.. Bob thinks.. well heck… wordpress sites are extremely popular.. I will kick mikes butt and use that!! so bob goes to blog ad selling site “C” and see’s a really good buy on a 125×125 ad
For $100.00 for the month.. a full 30 days… this is kick butt!! It has to work… so he buys it….
Mean while.. bob brags to mike about his new blog ad…. 125×125 for 30 days.. only $100 bucks! Its kick butt!! and BOB does get visitors and clickthroughs… so Mike..
Being Mike… does some research on blog ads.. and finds a site called Instantblogads.com which offers…
A professional full ad write up on over 100+ blogs for only $49.95… half the price he thinks… 99+ more blogs… Mike is stoked so he orders….
Mike gets an email from the company that says they will do everything for him.. again mike is stoked! In 48 hours.. Mike gets a site
update email showing his ad on over 100+ blogs and see’s that google has already indexed him majorly!
Bob then comes to mike 30 days later and explains how good his 125×125 little ad went.. 40 new free subscribers.. 1 sale.. so I renewed for another 30 days at a cost of $100.00… thats only $1200 a year..
he happily explains to Mike…
Well.. Mike snickers to himself… telling bob… well bob… I found a service that did everything for me on over 100+ blogs and it was a full professional ad for only $49.95… and it never expires!

Now BOB… is pissed! because he just spend 4x’s the monty for 1/200th the value..
Now to make things even better for bob… here comes.. Mrs. Big Advertising Click Through Monitor and see’s that Bob has had over 4 Million visitors and only 10 clickthroughs.. which is a direct sign of spamming
So Mrs. Monitor… cancels Bobs account because it is against her companies terms of service (TOS) – so bobs $5 profit just went down the drain because his account just got suspended..
Now Mrs. Monitor sees that Mikes traffic came from valid searches and search engines and blogs… so she bypasses mikes account and mike cashes out!
Now Bob.. sees that his counter has to be wrong.. he coded his site with a very popular stats counter but what he doesnt realize is that his stats counter is programmed for html and not php…
so Bob complains to his traffic company.. not realizing its all his fault because php counters and html counters are not compatible because of ‘ and “..
Now mike is way ahead of bob… and is just simply kicking his butt.. saving money, getting signups, sales.. traffic, and has time for his kids and time with the family…
Meanwhile… BOB spends the next couple years… trying to figure things out… pissing tons of cash away.. trying anything and everything that might work…
Well one day.. BOB.. hears about a guy who make $1,000,000 online in a year.. but what BOB doesnt know is that this Million Dollar Guy Spent.. $800,000 in advertising… BOB doesnt have
$800,000 to spend on advertising….. so bob gives up!
Mike in the mean time.. sticks with it… gets some success… and now owns a couple other sites…..

Point of this story: DONT BE A BOB:

Be A Mike!!….

About the author… with over 20 years in the business..Been There.. Done That…..!!

P.s. If you know a bob… pass this story on….. kharma is good!